I’ve worked for Mastervolt for 10 years.
Being the sales Manager for the Mediterranean area it made sense that I got involved on the customer entertainment/VIP side. Being an Official race supplier meant we had access to some great privileges like the Jamie O’ boatyard and skipper terrace breakfast, presentations and a day out for the In-port race on the Boatyard VIP boat, with our local VIP customers from Spain, for the Alicante start, and then in Lisbon for the return to Europe.
I was very excited, as I was involved with this event 20 yrs ago (in those days The Whitbread race) and made the technical support for the winch, hardware and hydraulic supplier at the time, it was great to be back.
Global recognition that these very hi-tech and innovative product perform in the harshest conditions. Both MLI and Czone are looked upon in our OEM business as being a “risky” product, we showed the opposite. I’m the account manager for yards like the Beneteau Group, and as we speak it is helping us win business….
It’s Global (as we are), running for 10 months, and at the pinnacle of sailing, and all that with standard off the shelf products that anyone can buy Globally.
Making sure we shout it out loud all over the planet, and get the best coverage, the real job starts after the race finishes to evaluate how long the “buzz” goes on, and how to get the most of it, also try and evaluate the real €/$ return in business!!
The professionalism of the whole event. Volvo have a Global travelling Yacht Race “Circus” going around the World that is a prime act, this will grow real big, it’s just the start, and the Teams and sailors seem to have identified that also.
DongFeng; partially French Team (I’ve lived here for 35yrs), and a mixture of Chinese “wildcard” sailors that haven’t ever experience this type of thing before, they never give up, and without the mast breaking, they may well be in the lead today, so a great achievement.